2 July 2008, Sony Pictures Home Entertainment has today launched its first mobile campaign in Australia with the help of international mobile specialist, Dialogue Communications. SMS campaigns and a mobile internet site designed by Dialogue have been added to Sony Pictures Home Entertainment’s existing marketing channels to support the Australian DVD launch of Rambo on July 9.

Dialogue created the mobile internet site using its new Mobile Site Builder (MSB) tool. At the same time, a mobile campaign response back was devised to drive traffic to the site, to promote the film further and engage fans. Read more: Sony selects Dialogue’s mobile solutions for Rambo DVD launch

Vodafone UK’s Critical Response Time Index

• 1 in 10 businesses now expect a 30 minute turnaround on new business emails
• The lack of mobile email access is costing British business at least £7.345 billion a year *
• One in three businesses still expect a response within two hours
• Average cost to a business of lost opportunities stands at £18,840 per business, per year
• Over a third (36%) of UK workers say lack of mobile email causes unnecessary stress and conflict in the workplace

The annual Vodafone Critical Response Time Index**, now in its second year, can reveal that a third of UK businesses continue to expect an email response to their new business enquiries within two hours, consistent with the 2007 survey. Read more: 30 Minutes And Counting…The New Email Time-Bomb For UK Business

Texting too expensive and just too basic says instant messaging expert, as EU prepares to act on prices

July 2nd 2008 – London, UK - As Europe’s mobile firms hit the EU’s deadline yesterday to cut the cost of sending an SMS from abroad, mobile instant messaging company Palringo has urged people to kick the texting habit and move on to more flexible, more natural and cheaper ways to stay in touch while abroad.

“There are simply smarter alternatives,” argues 23 year old Martin Rosinski, Palringo’s founder and chief technology officer. “Instant messaging [IM] on mobiles offers vocal instant messaging, picture messaging and text-based messaging, making it a better option, and does so at a fraction of the price of texting – making it an even smarter option.” Read more: Kick the SMS habit this summer, urges Palringo

Cambridge Broadband Networks launches ‘Backhaul Blog’ to spur debate across telecoms industry

Creates forum to discuss issues and opportunities around all forms of backhaul

Cambridge UK, 2 July 2008: Backhaul is one of the biggest issues facing mobile operators today and according to ABI Research already accounts for 30 percent of their operating expenditure with an annual cost of $20 billion. In response, Cambridge Broadband Networks, the developer of carrier-class transmission equipment for cellular backhaul, has today launched a blog to foster discussion around the issues. Known as ‘the backhaul blog’ (www.thebackhaulblog.com), the forum is aimed at a wide cross-section of industry professionals, including mobile operators, analysts and journalists, and will carry thought-provoking comment from a variety of contributors. Read more: Cambridge Broadband Networks launches ‘Backhaul Blog’ to spur debate