PUBLICIS GROUPE TO ACQUIRE SAPIENT IN $3.7 BILLION ALL-CASH TRANSACTION
Transformative acquisition establishes Publicis Groupe as the clear leader in the digital age:
- Accelerates achieving Publicis Groupe's objective to become the leader at the convergence of communication, marketing, commerce and technology
 - Will create a platform to be named Publicis.Sapient -- the largest and most advanced -- focused exclusively on digital transformation and the dynamics of an always-on world across marketing, omni-channel commerce, consulting and technology
 - Publicis Groupe digital revenues will account for more than 50%, three years ahead of 2018 plan
 
- Published: 03 November 2014
 - Written by Editor
 
			
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