Primus enters the mobile handset market with its own-branded phones

Global communications service provider Primus Telecommunications has unveiled the first model in its new portfolio of own-brand mobile phones for the European market. The lightweight handset, sold SIM-free and unlocked, comes in a range of colours. It offers mobile users a stylish and quality alternative to the phones that are currently available on the market. Primus is a global communications company with a worldwide network covering North America, Australia, Europe and Asia-Pacific. It is best known in the UK for its range of virtual mobile network operations (VMNO) and its Planet Talk range of value calling options including carrier pre-select and pre-paid calling cards.

The portfolio will launch with the Primus PTL 650, a value-range, low-end, mono screen handset with superior build quality. It is available at Primus phone shops, at airports and on the high street, through mobile dealers and directly through the Primus website and call centre. The phone will initially be launched in the UK, with a wider European roll out to follow.

Dr Lisa Hazelden, general manager, Primus Mobiles Europe said: “The launch of the mobile portfolio is an exciting development for Primus. We already have strong business and consumer customer bases and extensive experience in the mobile market through our range of value calling options. Producing mobile handsets is the next logical extension to our business. Since entering the UK market in 1998, Primus has offered our business, domestic and mobile customers excellent service and value for money. The launch of the mobile handsets will enable us to reach new audiences whilst building on our current customer base.

“Our research shows that there is a gap in the market for a robust, value for money, SIM free handset. Our small, lightweight phone has a wide appeal; the stylish design is ideal for the fashion conscious and the easy to navigate functionality makes it the perfect choice for an upgrade or second handset. Because the phones are sold unlocked and SIM free, customers have the freedom to choose the network and payment method that best suits them. Naturally it’s challenging entering a market with so many established players, but we are confident that we have a strong product portfolio.”

The Primus PTL 650 is now available. It comes in five colours and is ideal for both personal and professional use. It is dual band and has a range of basic features. As with all phones in the portfolio the PTL 650 is compatible with all the major UK networks.

Customers can find out more about the phones by visiting www.primusmobiles.com or calling 0800 036 0046.

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Photography available

Editors’ notes

About Primus
Primus Telecommunications Group, Incorporated (NASDAQ:PRTL) is a global telecommunications services provider offering bundled voice, data, Internet, digital subscriber line (DSL), Web hosting, enhanced application, virtual private network (VPN), voice-over-Internet protocol (VoIP), and other value-added services. Primus owns and operates an extensive global backbone network of owned and leased transmission facilities, including approximately 250 points-of-presence (POPs) throughout the world, ownership interests in over 23 undersea fibre optic cable systems, 19 international gateway and domestic switches, and a variety of operating relationships that allow it to deliver traffic worldwide. Primus also has deployed a global state-of-the-art broadband fibre optic ATM+IP network and data centres to offer customers Internet, data, hosting and e-commerce services. Founded in 1994 and based in McLean, VA, Primus serves corporate, small- and medium-sized businesses, residential and data, ISP and telecommunication carrier customers primarily located in North America, Europe and the Asia-Pacific regions of the world. News and information are available at Primus’s website at www.primustel.com.

In Europe, it currently serves residential subscribers and provides solutions to corporations such as Apple, BMW, British Airways and Volkswagen in addition to numerous small and medium enterprises

Primus offers value-calling options for landline, mobile and data calls and currently offers cost effective mobile calls in the UK as a virtual mobile network operator through its Planet Talk and Yes Mobile calling card options.

About the phone

Primus PTL 650
A stylish slimline mobile, ideal for personal and professional use.

Package contents
GSM dual band 900/1800mhz handset
Lithium Ion 600 mAh battery
Charger
User guide

Handset specifications
Dimensions: 100mm x 45mm x 18mm
Weight: 80g
Standby time: 120 – 180 hours
Talk time: 180 min

Features
Polyphonic ringtones
Phonebook (200 numbers) & SIM memory
Short message service (SMS)

Further information
Lis Walton 020 7669 6326 This email address is being protected from spambots. You need JavaScript enabled to view it.


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