30th July 2008 - WorkLight, the Web 2.0 specialist, is encouraging banks and financial institutions to embrace Web 2.0 technology, following a recent report published by Celent on its potential for wholesale banking.
\"As banks and financial institutions seek to differentiate their online banking offerings, we are seeing that Web 2.0 technologies making a real impact on how these typically traditional organizations can do business,” said David Lavenda, the firm\'s vice president of marketing and product strategy. “There is a greater pressure on banks to explore new business models that meet evolving customer demands and requirements, and being able to use diverse tools such as personalized homepages, social networks, RSS, and gives financial services firms a significant advantage, as long as they meet strict corporate security and governance requirements.”
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Published: 30 July 2008
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Written by NStinchcombe
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Read more: Analyst report on Web 2.0 Banking is green light for Wholesale Banking Industry